The automotive landscape in Australia is set for a significant shift with the introduction of the 2025 Geely EX5, a Chinese-made electric SUV poised to challenge the dominance of established players like Tesla.
As the electric vehicle (EV) market continues to expand, Geely’s entry promises to bring affordable electric mobility to a broader audience, potentially reshaping consumer expectations in the mid-size electric SUV segment.
With its competitive pricing, decent range, and comprehensive feature set, the EX5 has the potential to disrupt the mid-size SUV market and accelerate the adoption of electric vehicles in Australia.
Pricing and Value Proposition
Competitive Pricing Strategy
Geely has positioned the EX5 aggressively in the Australian market, with prices that undercut many of its electric and hybrid rivals:
- EX5 Complete: $43,490 (before on-road costs)
- EX5 Inspire: $47,490 (before on-road costs)
This pricing strategy places the EX5 as one of the most affordable mid-size electric SUVs in Australia, significantly undercutting the Tesla Model Y, which starts at $63,400 for the Launch Series edition.
Comparison with Competitors
The EX5’s pricing is competitive not only against other electric vehicles but also against popular hybrid SUVs:
- More affordable than the Deepal S07 (from $53,900) and Leapmotor C10 (from $45,888)
- Priced below hybrid versions of the Hyundai Tucson (from $45,100) and Kia Sportage (from $45,950)
- Slightly more expensive than the best-selling Toyota RAV4 Hybrid (from $42,260)
This positioning makes the EX5 an attractive option for consumers considering the switch to electric vehicles, as well as those in the market for traditional hybrid SUVs.
Specifications and Features
Powertrain and Performance
The 2025 Geely EX5 comes equipped with:
- A single electric motor producing 160kW of power and 320Nm of torque
- Front-wheel drive configuration
- 60.22kWh lithium iron phosphate (LFP) battery
Range and Charging
- Complete model: 430km WLTP-rated driving range
- Inspire model: 410km WLTP-rated driving range
- DC fast charging capability of up to 100kW, allowing a 30 to 80 percent charge in 20 minutes
- Vehicle-to-load (V2L) functionality for powering external devices
Dimensions and Practicality
- Length: 4615mm
- Width: 1901mm
- Height: 1670mm
- Wheelbase: 2750mm
- Boot space: 302 litres (seats up), 1877 litres (seats folded)
These dimensions place the EX5 in a similar size category to popular mid-size SUVs like the Hyundai Tucson and Toyota RAV4.
Standard Features (EX5 Complete)
- 18-inch alloy wheels
- LED exterior lighting with auto high-beam
- Rear privacy glass
- Power-adjustable and heated front seats
- 15.4-inch infotainment touchscreen with built-in navigation
- 10.2-inch digital instrument cluster
- Wireless smartphone charger
- Keyless entry with pop-out door handles
- Six-speaker sound system
Additional Features (EX5 Inspire)
- 19-inch alloy wheels
- Panoramic sunroof
- Powered tailgate
- Front parking sensors
- 13.4-inch head-up display
- Cooled and massaging front seats
- 16-speaker sound system (1000 watts)
- 256-color ambient lighting
Safety and Driver Assistance
Both variants of the EX5 come equipped with a comprehensive suite of safety features:
- Autonomous emergency braking (AEB)
- Adaptive cruise control
- Surround-view monitor
- Blind-spot monitoring
- Lane-keep assist
- Traffic sign information
- Driver fatigue monitor
Design and Interior
Exterior Design
The Geely EX5 adopts a conservative exterior design that may not stand out in the crowded SUV market. However, its understated appearance could appeal to buyers looking for a more conventional aesthetic in their electric vehicle.
As the electric vehicle (EV) market continues to expand, Geely’s entry promises to bring affordable electric mobility to a broader audience, potentially reshaping consumer expectations in the mid-size electric SUV segment.
Interior Quality and Design
Inside, the EX5 impresses with:
- A modern, well-designed cabin
- High-quality materials, including squishy rubber on the dash and door tops
- Metal accents on key touchpoints like the rotary volume control and door handles
- Available ‘Cloud’ cream upholstery color option for a premium feel
Performance and Driving Experience
Early reviews of the Geely EX5 highlight:
- Efficient performance in urban areas
- A whisper-quiet driving experience
- Comfortable ride quality
- Some limitations in on-road dynamism due to the front-wheel-drive setup
Market Position and Outlook
The 2025 Geely EX5 enters the Australian market at a time of increasing competition in the electric SUV segment. Its combination of affordable pricing, decent range, and comprehensive feature set positions it as a strong contender against both established electric vehicles and popular hybrid SUVs.
With its competitive pricing, decent range, and comprehensive feature set, the EX5 has the potential to disrupt the mid-size SUV market and accelerate the adoption of electric vehicles in Australia.
Key factors that could influence the EX5’s success in Australia include:
- Price Advantage: The EX5’s competitive pricing could attract budget-conscious buyers looking to enter the EV market.
- Brand Recognition: As a relatively new brand in Australia, Geely may face challenges in building trust and recognition among consumers.
- Aftersales Support: The strength of Geely’s dealer network and aftersales support will be crucial for long-term success.
- EV Infrastructure: The continued development of Australia’s charging infrastructure will play a role in the adoption of electric vehicles like the EX5.
- Government Incentives: Any changes to EV incentives or policies could impact the attractiveness of the EX5 and other electric vehicles.
The 2025 Geely EX5 represents a significant step in making electric SUVs more accessible to Australian consumers. With its competitive pricing, decent range, and comprehensive feature set, the EX5 has the potential to disrupt the mid-size SUV market and accelerate the adoption of electric vehicles in Australia.
As the electric vehicle (EV) market continues to expand, Geely’s entry promises to bring affordable electric mobility to a broader audience, potentially reshaping consumer expectations in the mid-size electric SUV segment.
As the EV landscape continues to evolve, the success of models like the Geely EX5 could play a crucial role in shaping consumer perceptions and driving the transition towards sustainable mobility. While challenges remain, particularly in brand recognition and aftersales support, the EX5’s entry into the market signals an exciting new chapter in Australia’s automotive industry.